Educational publishing – this is the golden fund of any
blog. When all papers laid out on shelves and open up new ways of solving
problems, blog gaining weight. The secret of success is simple training
publications: readers get a real benefit from them.
So today we will have a mini-course – “How to write
training publications that attract users”
1. Start with the problem
The first step is to diagnose the problem, which
often face your readers. The most effective training articles related to
specific difficulties arising from your audience.
To find the weak points, put yourself in your
readers through forums and other blogs to your area, ask questions. You can dig
up so many unresolved problems in which you will be competent, that you will
not plan on one publication.
2. Analyse the problem
Decided on the theme? It’s time to take it apart
and thoroughly think through the process of solving problems.
If you are writing a technical manual or a recipe,
you can immediately begin to describe the specific steps. If the problem
requires thinking, best to start with a list of ideas. Jot down in a notebook
or on the computer a few key phrases that first come to mind. These theses, you
will turn to the main ideas of paragraphs and subheadings.
If many ideas will come, do not arrange them in a
list and notes in the margins, and in block diagram form – “webs” with arrows.
You will be able to reflect on the circuit all the points that need to be
mentioned in the publication, and to establish a cause-effect relationship to
the article was reasonable and understandable.
3. Write your advice
Combo box or circuit before the eyes and with the
established conception can start writing articles. Many authors begin with a
header and Lida. These are key elements of any publication, on which depends
whether it will be read. When you finish a draft, go back to the beginning, try
to evaluate it with fresh eyes and edit if necessary.
When administration is ready, take it point by
point from your list and start to deploy them. Some bloggers are defined with
style publication before they start writing, and others in the process of
writing to decide what kind of publication should purchase. For example, during
the preparation of the list you want to split the article into several sections
2-3 of this section. And when you start to clarify points, it turns out that
you have only a couple of sentences for each. Then publication win if will be a
big list of short sharp tips. Or perhaps, more comfortable and more logical to
write essay-style advice, who knows.
Actually writing takes time. Write as you feel
comfortable: finished publication for one approach or return to it after a
while, add items, edit and rewrite parts.
4. Evaluate your publication critically
When the draft of an article written, try to read
it from the perspective of an outsider. Did she really need readers?
Easiest way to test the usefulness of publications:
in the process of writing and editing constantly ask yourself the question, “So
what?”. So you can be sure that in your article really makes sense and that it
is important for your blog and your readers.
Other questions to ask yourself at this stage:
- What is the main idea of this article?
- What impact will this publication for readers?
- Does it solve the problem?
- What questions remain after reading the users?
- Will I clearly convey what he intended to say?
Honest answers to these questions can make you
revise your publication. Do not regret the time spent: your article will be
clearly better and more useful.
5. Add depth
Your article is almost ready for publication, but
there is always an opportunity to expand your text and turn the publication
into a real bomb.
Here are a few ways to do great good publication:
a) provide examples
If you have your own experience relating to the
publication, share it! This will show readers that you not only know how to
talk in theory, but has practical knowledge.
b) add illustrations, screenshots, videos, ratings,
etc.
If you can visually illustrate your training, you
will significantly raise the efficiency of publication. Besides graphics always
attracts attention and draws the reader into the study article.
c) share your opinion
Theory comes alive when you add in a little article
of their own views. So you do not just share the knowledge of the issues
raised, and show readers that you do not care. Personal opinion – it’s a good
excuse to readers comment on the publication.
d) recommend reading materials
Add links to your publication, so that readers can
read anything else on the topic. You can embed links within the text, when
mention any interesting moments. At the end of the article you can put a list
of other useful publications.
d) quotes
Should you find your current views on issues,
including the statements in your article (of course, with the source). This
will add new perspectives in your publication.
e) take interviews
Can not find a quote on the issue? Ask someone to
comment on the situation. Ask a few questions readers and turn their answers in
the article. It takes a little more time and effort, but the publication will
be livelier.
g) to tell the story
Educational publications are often quite boring,
especially if they are purely technical or theoretical.
h) add the section “Frequently Asked Questions”
You will recall that during the critical appraisal
of his article need to find questions that remain after reading the users?
Record your answers brief and put the list at the end. You can fill it in the
comments if there will be new questions.
Deepening publication takes time and creativity,
but you and your blog will only win.
Continue.
6. Publication format
Add html-tags, highlight the main ideas in bold,
make out lists (numbered or bulleted). Find the pair of images to generate
interest, edit headers and make sure that the publication easily scanned.
7. Edit the beginning and end of the article
The first impression, as the last of paramount
importance. The headline should attract attention and make readers read the
first line. The first line is almost as readers should tighten further. Reflect
on the headline and introduction can be permanently – before, during and after
writing.
Correct introduction gives readers understand what
they learn, if finish reading the article to the end. Give them a reason to
continue reading: Focus on the problem and a desire to help. Tell us why you
can be trusted in this matter.
Not less responsibility lies with the prison. Think
about the call to action will come to your article. If you’ve just learned
something readers, your article will be much more effective if they are put
into practice what they have learned from you. Encourage them to try!
Give the readers of “homework”. So you demonstrate
self-confidence and interest in their success. When users succeed, they will be
even more grateful to you for specific advice and for your blog in general.
